Lifelike Action
Each lure is designed to move like real prey, increasing the chances of a strike in any water condition.
Durable Construction
Made from tough materials that withstand hits, teeth, and time—fish after fish.
Balanced Performance
Tuned for consistent swimming action right out of the box—no adjustments needed.
Versatile Range
Topwater, crankbaits, soft plastics, and more—something for every depth and every fish.
Field-Tested
Every model is tested in real fishing scenarios to ensure it performs under pressure.
Rig-Ready Design
Equipped with quality hooks and hardware, ready to cast as soon as it hits your tackle box.
Heritage and Innovation
Founded in 1995, Storm began as a small team of anglers determined to create lures that performed as well as—or better than—their real-world bait. Through rigorous testing on lakes and coastal waters, early designs outperformed expectations, quickly earning a reputation among tournament fishermen. In 2000, Storm joined forces with a leading tackle group, expanding research capabilities and introducing new materials that improved durability and action. Over the next decade, Storm released a series of iconic lures—like the Wiggle Wart and Chug Bug—that became staples on rods from freshwater to saltwater fisheries. Today, every Storm lure is crafted using lessons learned from those first casts: attention to detail, realistic movement, and unwavering performance under pressure.
Products
WildEye Swim Shad (3.5″, Pearl)
Soft swimbait with lifelike eyes and natural body flex, designed to entice bass and panfish. Ready to cast and perform.
360GT Searchbait Shad (3.5″, Pearl)
Premium walk-the-dog searchbait that glides with a slow rise, ideal for topwater strikes on bass and pike.
Original ThunderStick (4″, Tiger)
Hard bait featuring a thin, tight wobble design and realistic eyes—built for aggressive strikes in both fresh and saltwater.
Original Crayfish Lure (3″, Natural)
Realistic crayfish-patterned hard bait with subtle action—perfect for flipping and pitching into cover for bass.
Original ThunderStick (4″, Natural)
Hard bait with a tight, classic wobble and lifelike profile—engineered for reaction strikes in stained or clear water.
Original Metallic Lure (3″, Silver)
Compact hard bait with reflective metallic finish—designed to flash in low light and trigger predatory strikes.
Thin Fin Lure (3″, Silver)
Slim hard bait with fine, darting action—ideal for clear water presentations and finicky fish.
Chug Bug (2.5″, Silver)
Surface chugger featuring loud commotion and deep cupped face—built to provoke explosive topwater strikes.
Searchbait Swimmer Houdini Pack (5-piece Set)
Assorted pack of topwater searchbaits with varied color patterns—ready for walk-the-dog action straight from the box.
Get in Touch
Have questions or feedback about Storm lures? Fill out the form below, and the team will get back to you promptly.
FAQ
What makes Storm lures so effective?
Each design imitates natural prey with realistic movement and precise weight balance, provoking strikes from wary fish in any environment.
Are these lures suitable for both freshwater and saltwater?
Yes. Durable finishes and saltwater-resistant hooks ensure reliable performance in lakes, rivers, estuaries, and coastal waters.
How do I choose the right Storm lure for my fishing conditions?
Consider water clarity, depth, and target species. For example, use shallow-diving crankbaits in stained water or topwater searchbaits on calm mornings.
Can I use Storm lures in cold-weather fishing?
Absolutely. Many profiles maintain action at low temperatures—retrieve slowly with subtle twitches to trigger bites when fish are less active.
Where can I find replacement hooks and split rings?
Authorized dealers and online retailers offer corrosion-resistant replacement hardware sized to match each specific lure model.
What knot should I tie for optimal lure action?
Standard knots like the Improved Clinch or Palomar work well. Ensure a tight knot to preserve the lure’s intended movement and hookset strength.